Skills
✓ Strategic communications and message development with B2B and B2C exposure
✓ C-suite and CEO visibility management
✓ Team Leader and project manager with extensive nonprofit and for-profit experience
✓ Vendor Management, including printing companies, videographers, graphic designers, and data managers
About
Kevin Williams specializes in creating and managing marketing communications programming that supports branding initiatives for individuals, corporations and non-profit organizations. Experience in C-suite engagement, collaboration with managerial peers, and in leading and developing direct reports. Demonstrated accomplishments in strategic message development, CEO visibility work, reputation management, crisis communications
preparation, social media planning, internal communications and branding, media relations, and communications metrics analysis.
At Wayfarer Foundation I:
• Led communication strategy for a philanthropic organization that partners with nonprofits to co-create social justice impact that achieves more prosperity, justice, and equity
• Managed a $1 million communications budget
• Delivered the first-ever crisis communications plan to prepare senior leadership, board members, and staff for proper responses in emergencies
• Increased Wayfarer Foundation social media audience by more than 25% and engagement by more than 17% (year-to-year) by highlighting grantee partner storytelling campaigns
• Created social justice advertorial campaign in the Washington Post that exceeded WAPO benchmarks for audience engagement and reach by more than 40%
• Managed a media relations campaign that resulted in a feature story in January 2025 issue of Forbes magazine on Wayfarer Foundation and its CEO
• Implemented video storytelling strategy that resulted in the production of more than 15 video success stories of BIPOC-led and multi-faith grantee partners
Other past achievements include partnering with the Walgreen Corporation in Illinois in leading a statewide advocacy campaign to galvanize public support to increase Medicaid spending to protect healthcare services in underserved communities.
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